Dual Pricing
ACH is your standard, listed price. The card price automatically increases to include the cost of card acceptance, so customers who pay by card cover that cost — not you. The customer experience stays intact because price-conscious customers always have a choice — they can pay ACH at the standard price instead of the card price.
- You absorb ACH at roughly 90% less than the cost of taking a card
- Most customers still choose to pay by card anyway, for the points, miles, or cash back their card brand offers
